No matter what business you are in, placing callers on hold is unfortunate but unavoidable.
Industry statistics show that 70% of business calls are placed on hold for an average of 45 to 60 seconds and longer. With Your Message on Hold you can turn this silence into hundreds of hours of advertising time each year.
When a caller is placed on hold and hears silence, most will hang up within 60 seconds. If they are first time callers, 80% will not call back.
Callers who hear well produced, appropriate music and interesting information about your company will stay on the line up to 3 minutes longer. That’s like airing TEN :30 second commercials! How much would that cost on your local radio station?
BENEFITS:
Customers who call your company are already interested in your products and services. They are ready to buy and are “tuned in” to your message.
CAPTIVE AUDIENCE:
While they wait on hold you have their undivided attention. You can bore them with silence or play a radio with inappropriate music or static OR deliver a well crafted message designed to inform and entertain them until you can take the call.
REDUCE CALLER ABANDONMENT
Callers who hear silence may hang up before reaching who they need to speak to.
ONE OPPORTUNITY
You only have one opportunity to make a good first impression. Make the most of every marketing opportunity you get. Marketing to your callers on hold is a great way to grow your business while you inform, educate and motivate your callers.
IT’S YOUR IMAGE
Most companies spend time and money to carefully create their professional image as well as money spent on advertising to get people to call. It just makes sense to use this hold time to support your other marketing efforts.
