No matter what business you are in, placing callers on hold is unfortunate but unavoidable. Industry statistics show that 70% of business calls are placed on hold for an average of 45 to 60 seconds and longer. With Your Message on Hold you can turn this silence into hundreds of hours of advertising time each year. When a caller is placed on hold and hears silence, most will hang up within 60 seconds. If they are first time callers, 80% will not call back. Callers who hear well produced, interesting information about your company will stay on the line up to 3 minutes longer. That's like airing eight FREE :30 second commercials!